Ecommerce Brand Logo Design for Decal Jedi
This case study is about an ecommerce business logo design I put together a few years ago. IT was for a custom vinyl decal business in Southern California called Decal Jedi.
Every once in a while I get a project where 2 things I love, merge together with a third thing I love just as much.
I’ve loved Star Wars since I was like 5 years old, so that’s an absolute no-brainer. Something else I also really love doing, is designing custom cut vinyl for things like stickers, opening hours for businesses, window decals, custom t-shirts, baseball caps, and just about anything else that pops up.
Match that up with logo design, and you’ve got a project I can really get excited about!
As it happens, that’s exactly what the logo design for this ecommerce brand, Decal Jedi, was.
Decal Jedi Logo Design Concept
The logo design concept was simple. Put together a logo design for an ecommerce business that makes custom vinyl decals, that combines custom cut vinyl with Star Wars. But not super cheesy of course, lets make it cool looking.
That was it!
A very simple design brief. It was time to get to work.
Star Wars Logo Design
Options for Star Wars color ways are pretty simple.
You’ve got the yellow on black / white on black for the intros and the credits.
White with orange, blue, and gray accents for The Rebel Alliance.
And, then you have Black, Red and shades of gray for The Empire.
With custom cut vinyl, it’s always easier when everything is in one piece.
This logo design would look a lot more like a vinyl decal if it was all one piece. It had to have either the letters cut out, or maybe some smart use of negative space.
Star Wars Style Custom Lettering
So, to make logo text that looked similar to Star Wars, I took a modern cool looking font. Then I made it much more custom, to match the style of the genre.
Now I had to play around with it a little bit. I wanted to see how it worked, and what logo design opportunities could be found in this text.
I like to always start out with both a horizontal, and a stacked version of texts. Quite often, a really great logo design might need both iterations to work in different spaces. Spaces such as across a menu on a website, or in a social media logo graphic might need different stacking.
Here are my very first sketches of this ecommerce business logo design.
Ecommerce Logo Design First Draft
Ecommerce Business Logo Design Iterations
I very quickly decided this logo will work best stacked, in almost all situations.
The second iteration of this logo design left me with just 2 option. The black custom text, or the black text with a yellow surrounding background.
I really liked where this was going. But, but it still wasn’t screaming ‘decal’ to me. Sure, it looked cool, but there was one more change to make here.
Need to Make this Logo Design Look More Like a Decal
This was a logo for a company producing decals, so it would be cool if the logo could represent that.
So, I flipped the logo design and use negative space, instead of the positive coloring of the logotype.
This change made the outline look as if the logo was cut from vinyl, and it was a sticker.
Once this change was made, I needed to figure out the colorway.
Now that the logo was negative space, really ANY color could be used on any background color. As long as there was enough contrast, it would work. From the image above, you can see the colors I talked about earlier, the colors prevalent in the movies.
The Final Logo Design
I kept this one simple, we went with a dark gray logo design for any light colored backgrounds. Then, this yellow colored logo design for any darker backgrounds.
Final Logo Design
I feel like this one wasn’t only fun to do, but it pops really good from any background.
The idea was to make this logo look really good as a decal. We wanted it to communicate what the brand did, without saying a word.
Here’s the real decal on my camera case…
Decal Jedi Logo Design as Custom Cut Vinyl Decal
What do you think? Did it work?
Interested in a logo design, web design or local SEO? shoot me an email, or give me a call right now!
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