How to Choose the Right Brand Name for Your Business
Choosing a name for a new brand or business seems pretty simple at first.
Most business owners just think up a brand name and go for it. But doing so, can lead to quite a few problems.
To begin with, this may only cause a minor inconvenience. Using the wrong brand name, however, can really lead to HUGE problems down the road.
In this Brand New:New Brand free video course, I'll show you the exact same methods I use to help companies come up with a truly original, unique new brand name, that you can use forever, every single time.
Start Building your Amazing New Brand Right Now!
In this free video course, I show you step-by-step how to come up with an completely original, new brand name, from scratch.
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Brand Names I've Created:
Problems With a BAD Brand Name
Maybe the domain name for your new business isn't available. So, you decide to go with a domain extension OTHER than '.com'.
Perhaps you choose to add punctuation to the name, such as a dash.
Both of these are really bad ideas, for many reasons.
Social Media Names MUST Match
It could be that the social media pages aren't all available in the same spelling because someone else is already using them.
Or perhaps your name is available on some social media platforms, but one of the platforms you absolutely must use, is gone. So, you add an underscore, or numbers, just to you can use the 'same' name.
This is counter-productive to branding. It can cause confusion, and just make it harder to find your brand.
Brand names must be unique.
Bad Branding Causes Confusion
What if the brand name causes confusion between your company, and another?
This can go wrong in many different ways.
If the name confuses customers. You could be sending business to your biggest competitor.
Potential future customers or clients of yours could be accidentally finding them before you.
These are ALL bad things.
Potential Future Legal Issues
Choosing the wrong brand name could lead to legal action, either from angry or confused consumers, or other companies.
Choosing the wrong brand name could lead to you being forced to change the name of the business that you worked hard to build.
In this free video course, I show you the exact same free, simple process I use when choosing a new brand name for a business.
Start Building your Amazing New Brand Right Now!
In this free video course, I show you step-by-step how to come up with an completely original, new brand name from scratch.
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