SEO SERVICES
Be the First Business Discovered on Google Search, Google Maps, and AI Search
What's the right SEO for YOUR business?
The right SEO services for your business will never be the same as others, because your business is different.
So, we learn about your business goals first.
Then, we research your online presence, market, and competitors.
Next, we build the best SEO strategy for YOU to beat them all.
Free consultation and SEO audit. No obligation.
Since 1998
·
28 years in web design, SEO, and digital marketing
Our SEO Services
At a Glance
What it is:
Professional SEO services from Shared Graphics that get your business discovered on Google, Google Maps, and AI search platforms like ChatGPT, Gemini, and Perplexity
Who it's for:
Established businesses with revenue that want more customers to find them, choose them, and call
Also for:
Business owners already paying for SEO who aren't seeing results
Our approach:
We build a combination of SEO strategies around your business, based on research, not a generic package
What's included:
All SEO services: Keyword research, competitor research, technical SEO, on-page SEO, content, local SEO, and AI search optimization (AISO), chosen to fit your plan
What makes us different:
Strategy comes first. The tools come second. Your plan starts with a full audit of your business and your competitors.
Experience:
28 years in web design, SEO, and digital marketing, led by Rick Lowe
First step:
A free consultation and SEO audit that shows you where you're missing out, and why
Without SEO and AISO, this Happens to Your Website
Picture a really great business with a huge billboard, right in the middle of the Sahara Desert.
The billboard looks amazing. It's huge, and can be seen for miles around. The lights are bright at night. And the graphics are on point.
Only, nobody will ever drive past it and see it.
That's exactly what a great looking website without SEO services & AISO ends up being.
Right now, someone near you is searching for exactly what you do. They're typing it into Google, or checking Google Maps.
More and more of them now are using ChatGPT, Gemini, or Claude for research, even on local businesses and services.
When they don't find you, they just find someone else.
When Your Competitors Get Discovered on Google & AI, and You Don't.
They search on Google, and find three of your competitors
They check Google Maps, and you're not in the top 3 results
They ask AI who to call, and it recommends someone else
None of those people know you exist. They're not choosing a competitor over you. They never got the chance to choose you at all.
Your business is invisible to the people already looking to buy what you sell.
What is SEO and AISO?
SEO Services (search engine optimization)
Building your website so your business gets recommended by Google and Google Maps, and discovered when people search for what you do.
AISO Services (AI search optimization)
Building your website so your business gets recommended by AI like ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews.
SEO services and AISO make your business website show up as the answer to your customer's question, the perfect solution to their problem.
Your customers use both AI and Google Search now, so you need to be in both places.
The REAL Cost of Not Being Discovered on Google and AI
When your business can't be found easily, you pay for every customer in some other way.
- You pay for Google Ads, or Social Ads with ever increasing budgets, and the leads stop the day the budget does
- You spend your week at networking events, chatting and hoping, chasing referrals
- You post on social media, hoping something turns into work
- You buy leads from directories that sell the same lead to your competitors
- You wait for word of mouth, which you can't control and can't scale
- The cost of finding customers and clients constantly increases with inflation, increased ad prices, gas prices, and more
Your Competitors' Lead Keeps Growing
Here's the part most business owners miss.
Search rankings compound. Every month your competitor sits at the top, they get more clicks, more reviews, and more trust from Google. AI platforms pick up on those signals, too.
Your competitors are consistently building to protect their lead, keep growing, and stay ahead.
The gap gets bigger.
In marketing, you need to do the same as your competition, or better.
The internet is mainstream today. Every business from day one in California has a website. It's never been more competitve, and it's not going to stop today.
Google and a smart phone are where ALL your customers are now.
Your competitors know that. They like being where they're at, so they keep building to protect that lead.
They get more clicks, more enquiries, more jobs, and more reviews.
Meanwhile, your website sits there hoping for a miracle. The longer that happens, the bigger the gap between you and your competitors gets, and the more it will take to catch up.
Until something changes with your SEO, the customer that could be calling you, calls your competitors instead.
Find Out Why Customers Aren't Finding You
We'll look at where your business shows up today, where it doesn't, and who's taking the customers you're missing right now.
The consultation and SEO audit are free.
How Search Engine Optimization Services Fix this Problem
This problem is fixable.
The right SEO services put your business in front of customers at the exact moment they're ready to buy. Someone searches, and there you are. On Google, on Google Maps, and in the answers AI gives them.
Once your rankings are in place, they keep working every day, without you paying for every click.
That's why SEO is one of the few kinds of marketing that gets more valuable over time, instead of more expensive.
SEO Services and AI Search Optimization Are One Job
Google still sends the most traffic. AI platforms are growing fast, and they're changing how people pick a business.
The two aren't separate jobs. AI platforms rely on many of the same trust signals Google uses.
Some call the combination GEO SEO: generative engine optimization plus traditional SEO services, combine into one powerful marketing tool.
Whatever the name, your business needs to show up in both places, so you maximize your exposure to new customers, wherever they are.
Why SEO Services and AISO Get More Valuable Over Time
Once your rankings are in place, they keep working every day, without you paying for every click.
SEO is one of the few kinds of marketing that compounds in value over time, instead of getting more expensive.
How SEO Works:
On Page, Off Page, and Technical SEO
All professional SEO services are made up of a combination of the same three foundational tactics used on websites.
It doesn't matter if you're a local trade or a national brand. These three do the heavy lifting.
On Page SEO
On-page SEO services, also called on-site SEO, is everything on your website that people, search engines, and AI read.
- Persuasive copy that answers questions your customers are asking
- Page titles and heading structure thats easy to scan
- images and video that keeps visitors on the page longer
- Structured content that's easy to scan through, and AI platforms can pull answers from
Off Page SEO
Off-page SEO services, also called off-site SEO, connect your website to the rest of the internet.
- Connecting your website to Google & other search engines correctly
- Backlinks from relevant, trusted websites
- Citations: your business name, address, and phone number listed the same way across the web
- Reviews on the platforms your customers check
Technical SEO
Technical SEO is the part of your website that nobody sees (but search engines do).
- Page speed and core vitals so your site loads faster than competitors
- Clean code that search engines can crawl
- Schema markup that tells Google and AI exactly what your business is
- Metadata and image alt tags
- XML sitemaps. crawling and indexing.
Which Type of SEO Services Does Your Business Need?
This is where it gets complicated.
There isn't one type of SEO strategy. There are several. Each one solves a different problem.
Your business needs the right combination, of the right strategies, to produce the right result.
This is where most SEO agencies fail.
Organic SEO
Organic SEO grows your visibility by answering the exact questions your customers ask Google and AI. They discover your business naturally (or organically) when doing research. It reaches people at every stage, and answers every customer question, from their first research, to their final buying decision.
Best for businesses that want to reach a wide audience regionally, nationally or beyond.
Strategic SEO
Strategic SEO targets the people closest to buying. They're past the research stage. They're in the right area, and only one or two questions away from picking up the phone.
Best for national and regional businesses that want buyers, not browsers.
Local SEO
Local SEO gets you into the top Google Maps results and local searches in your service area.
It uses your Google Business Profile, reviews, citations, and local pages to show Google exactly where you work.
Best for local service businesses and trades.
Geographic SEO
Geographic SEO targets the specific cities and areas you serve. Every SEO plan starts from a location and builds outward, so geography shapes every strategy, even for national brands.
Best for businesses growing into new cities and regions.
AI Search Optimization (AISO)
AISO gets your business cited and recommended by ChatGPT, Gemini, Perplexity, and Google's AI Overviews. It covers generative engine optimization (GEO), answer engine optimization (AEO), and AI Overview optimization.
Best for any business that wants to stay visible & protect their future as search changes.
Five strategies. Five different problems.
Five strategies. Five different problems.
So how do you know which one is right for your business?
The Right SEO Strategy is Always the Right Combination
Most businesses don't need one type of SEO and AISO.
They need the right balance of SEO Strategies.
Your business is like a fingerprint. Nobody else has your exact services, customers, location, and competitors. So nobody else should get your exact SEO plan.
The overall goal of every SEO and AISO strategy is the same: give Google, other search engines, and AI platforms the full context of your business.
- What you do
- Who you do it for
- What problem you solve
- Where you do it
When search engines and AI understand all four, they know what to recommend you for.
That's how you get discovered for the right things.
What a local business SEO strategy might look like.
Every Strategy Uses the Same Toolkit
All professional SEO services use a similar set of tools:
- Keyword Research
- Technical SEO
- On Page SEO
- Schema Markup
- Backlinks (for Organic & Strategic SEO)
- Local citations (for Local SEO)
We use all of them, too.
Only, we know tools aren't a strategy.
A hammer won't tell you what to build.
We work back from the problem to the solution, reverse engineering exactly what's needed.
First, we decide which strategies your business needs.
Those decisions are based on our research.
Next, we choose the right tools and strategies, in the right order.
We then combine them into the right overall strategy used in the right way, to produce the best results to meet your business goals.
How the Combination of SEO Strategies Change by Business Type
BUSINESS TYPE
Local Service Business
Local eCommerce Brand
Regional or Multi-Location Business
National Company
Global Brand or SaaS
POSSIBLE SEO STRATEGY COMBINATION
Local SEO: Geographic SEO, Strategic SEO, and AISO
Local eCommerce SEO: Local SEO, eCommerce SEO, Geographic SEO
Multiloc SEO: Local SEO, Geographic SEO, and AISO
Strategic SEO: Geographic SEO, Organic SEO, Brand Awareness, AISO
Organic SEO & AISO: AISO, Organic SEO, Strategic SEO, Brand Awareness
AISO belongs in every plan. AI search isn't going away.
The table table shows a starting point. Your perfect mix of SEO services and strategy depends on your market, your competitors, and your goals. Finding it takes research.
Sometimes, the website itself has to change first. If it can't rank or can't convert, we'll tell you, and our web design services can rebuild it with the correct on page SEO built in.
Recent Web Design Success Stories
Real results from real businesses across Murrieta, Temecula, the Inland Empire, and Southern California.
20-30
New Customers Per Month
with zero ad spend
- #1 Google Maps Ranking, San Diego Market
- #1 Google SERP Ranking, San Diego Market
- #1 Citation for Service on AI, San Diego Market
Aquaphoria Hot Tub & Spa Maintenance
The most important thing for local businesses is to be found very easily at that very moment someone picks up their smartphone and searches for help.
We optimized their Google Business Profile, designed their website with Local SEO built in, and handle their ongoing reputation management.
Results:
✓ Rank #1 on Google Maps in San Diego (maintained for years)
✓ 20-30+ customer inquiries per month automatically
✓ Zero advertising budget required
$1M Pest Control Company: 50% Growth in 2026
Murrieta, CA + Inland Empire
New website and Local SEO strategy played a key role in growth, alongside expanded business networking
- 4x Website Traffic in 90 days since website launch
- 4x Ranking Keywords in 90 days since website launch
- #1 Google Ranking for Pest Control Murrieta
- Reputation management generating consistent Google Reviews
Cal Oaks Termite
When you make the decision to change you business model, and find new customers, a complete change of direction is necessary.
Cal Oaks Termite has an established business with 35 years of history.
We completely redesigned their 25 year old website from the ground up, to make it Mobile Responsive, and with built in Local SEO strategy. This site was designed to get them to page one of Google for Pest Control Services.
In just 90 days, we absolutely crushed these goals
Results:
✓ Ranked #3 on Google for multiple keywords
✓ 4x Monthly Website Traffic (and growing)
✓ 4x keywords ranked for on Google (and growing)
✓ More improvements being seen weekly.
What Our SEO Services Clients Say About us...
Why the Wrong SEO Agency Costs You More Than Money
Most SEO companies sell the same SEO services package to everyone. They use the same cookie-cutter SEO strategies, and the same monthly report. For most businesses, that means the same disappointing results.
Most websites we audit that already pay for SEO services, are running the wrong overall SEO strategy.
Their SEO agency is doing the right things in the wrong way. Some bad SEO agencies have made the situation worse.
What the Wrong Strategy Looks Like
We see this one all the time.
A local business pays an SEO company every month for backlinks. It's a tactic built for organic SEO. In local SEO, citations do that job, and the backlinks don't move their Google Maps ranking.
Months go by. Invoices keep coming. The phone doesn't ring any more than it did before.
Eventually, the owner decides SEO doesn't work. It does. They just paid for the wrong strategy.
Be Careful Who You Trust
The wrong strategy doesn't only waste your money. It wastes months you can't get back, while your competitors keep growing their lead.
Before you hire any SEO company or SEO agency, ask one question:
How do you know what my business needs?
If the answer isn't "research," keep looking.
What's Included in Your SEO Services Audit
Nobody can tell you the right SEO strategy without researching your business first. That includes us.
So that's where we start.
1
Consultation
We get to know about your business, from you. Your goals, what you do, and what you want to achieve.
2
SEO Audit
Our audit covers your website & online presence, reviews, and every mention of your business online.
3
KW Research
Keyword Research: we learn what your customers search for, & which searches lead to sales.
4
Competition
We find out who's outranking you, study their websites, and work out how to beat them.
5
Your Results
We meet with you, walk through everything we found, and show you the solution.
What You'll See When We Present Your Results
- Live searches, showing where you appear and where you don't
- Your website audit, and where it's falling short
- Where your business stands today
- Your citations, for local SEO
- Where your competitors are, and why they're winning
- What we'd need to build to beat them
- The results you could expect
We'll share with you a complete solution, with pricing.
That includes any website rebuild your business needs, and the monthly SEO plan to grow it.
It's a plan built specifically for your business, not a one-size-fits-none package pulled off a shelf.
Get Your Custom SEO and AISO Plan
You've seen why every business needs a different SEO strategy.
The only way to find yours is for us do the research.
Book a free consultation right now. We'll show you exactly why your business isn't being discovered... and what it'll take to fix it.
Free consultation and SEO audit. No obligation.
SEO Services: Frequently Asked Questions
What are SEO services?
SEO services help your business show up when people search for what you sell, on Google, Google Maps, and AI platforms. At Shared Graphics, that includes research, strategy, technical SEO, on-page SEO, content, local SEO, and AI search optimization, combined into one plan for your business.
Which type of SEO does my business need?
Most businesses need a combination of SEO strategies, not just one. Local service businesses usually need local and geographic SEO. National companies usually need organic, strategic, and geographic SEO. The right mix depends on your market and competitors, which is why every plan starts with an audit.
What is AI search optimization (AISO)?
AI search optimization helps your business get cited and recommended by ChatGPT, Google Gemini, Perplexity, and Google's AI Overviews. It covers generative engine optimization (GEO) and answer engine optimization (AEO). It works alongside traditional SEO, since AI platforms rely on many of the same trust signals.
What is GEO SEO?
GEO SEO usually means generative engine optimization combined with traditional SEO. The goal is to show up in Google's search results and in AI-generated answers at the same time.
How much do SEO services cost?
SEO pricing depends on your market, your competition, your goals, and the state of your website. A local business in a small market needs less work than a national company in a crowded one. We give you exact pricing after the audit, so you only pay for what your business needs.
How long does SEO take to work?
It depends on the strategy and the competition. Local SEO usually moves fastest. Organic SEO takes longer, because it builds trust with Google over time. Your audit includes the results you could expect, so you'll know what to look for before you start.
Why do so many SEO companies fail to get results?
Most SEO companies use the same package for every client. The vast majority of websites we audit that already pay for SEO are running the wrong strategy for their business. Their tactics may be fine, but the plan behind them isn't.
What happens in a free SEO audit?
We start with a consultation about your business and goals. Then we audit your website and online presence, research your keywords, and study the competitors outranking you. Finally, we present the results, including live searches, a full solution, and pricing.
Can I do SEO myself?
You can learn SEO, but it takes years, and most free advice online is outdated or wrong. The hardest part isn't the tools. It's knowing which strategy your business needs, and that takes research and experience.
Do you work with businesses outside Southern California?
Yes. Shared Graphics works with businesses across the United States.
Rick Lowe, Founder.
About Shared Graphics SEO Services
Shared Graphics is a web design and SEO agency led by Rick Lowe, with 28 years of experience in marketing, sales, web design, and SEO.
Shared Graphics provides SEO services, local SEO, and AI search optimization for established businesses across the United States. Every plan combines the SEO strategies a business needs, based on a full audit of the business, its website, its market, and its competitors.
Strategies include organic SEO, strategic SEO, local SEO, geographic SEO, small eCommerce SEO, and AI search optimization (AISO). The goal is to give Google, Google Maps, and AI platforms the full context of a business, so it gets discovered by the customers already searching for what it does.
Your Customers are Searching Right Now
They're finding someone. It might as well be you.
Let's find out what's holding your business back, and build the plan to fix it.
Free consultation and SEO audit. No obligation.